Feature Friday: Ethica
We enjoy highlighting one of many unique brands in our "Feature Friday" blog posts.
Ethica is a brand that encompasses many different types of sustainable fashions and ethical production. The website carries a variety of products, ranging from skincare to clothing. Ethica features a drop-down menu titled "Ethical Qualities," where you shop by the type of ethical production you are looking for, such as Sustainable, Made in the U.S.A., Trade Not Aid, Handcrafted, and Vegan products.This feature provides an incredibly unique shopping experience and allows you to handpick causes customers want to support and are passionate about.
The drop-down menu feature also provides you with information about what makes each of these ethical practices sustainable and a great alternative for regular products on the market. Most of their products also fall into multiple categories, so the customer knows the items are handpicked and completely ethical.
Ethica's main goals are to educate on ethical fashions, discover emerging designers and shop high-quality selections of ethical and sustainable fashions. The online retailer feels it is important to connect consumers with brands they can trust and share the same commitment to social and environmental responsibilities. It wants customers to fall in love with responsibly made pieces that become essential in their wardrobes. The fast fashion industry is the second-largest polluter in the world, so Ethica wants to provide pieces that consumers can wear for a long time so the don't end up in a landfill. That's why it is important to Ethica to provide fashion-forward brands that can provide trendy, timeless pieces and responsible clothing.
More in-depth information about how Ethica chooses brands to feature on their site is available through Ethical Criteria page.
Some pieces we like...