Feature Friday: Alternative Apparel


We enjoy highlighting one of many unique brands in our "Feature Friday" blog posts.

In 1995, a man named Greg Alterman had a mission: to create the perfect t-shirt and in 2007, that mission was accomplished in the form of Alternative Earth (now Alternative Apparel). Its offerings include apparel for both men and women as well as accessories.

The company not only makes soft t-shirts, but it's also a proponent social change through responsible business practices. Alternative Apparel works to help consumers make socially responsible decisions by providing soft, simple, and sustainable clothes. Fabric innovation constitutes a big portion of the ideology behind the company with sustainable fabrics constituting 65% of its offerings. The dyes used on the eco-fabrics are natural, non-toxic, and low-impact and the company's special G2 Eco-Wash finished garments with 60% less water and no chemicals.

If being extremely eco-friendly isn't enough, Alternative Apparel, like us here at Fortress of Inca, works to provide fair and safe labor conditions for its workers. Its factories are in accordance with the Fair Labor Association Workplace Code of Conduct and many are also certified by Worldwide Responsible Accredited Production. Talk about making a change!

Some of our picks...

Lean Into It LeggingsAiry Melange Burnout TankGlobetrotter Hoodie

The Lean Into It leggings provide 4-way stretch and feature moisture-wicking and anti-microbial qualities to keep you feeling fresh as well as a hidden waist pocket. The airy tank is lightweight with a deep, feminine scoop. Layer with the oversized, 100% cotton Globetrotter hoodie for maximum comfort and weather versatility. Complete the look with our Isabella Pointed Toe flats 

Dweller Light French Terry PantsBasic Raglan Henley

The Dweller light French terry pants are lightweight and and soft with some tweaks to make it a more modern version of the traditional sweatpant without sacrificing comfort. Pair it with the Raglan Henley tee (an updated take on the baseball tee) to look effortlessly cool. Finish the look with our Clemente Hi-Tops (available in Brown + Grey and Black + Grey) to take you comfortably anywhere whether it's to the gym, the city, or back home.

Be sure to follow Alternative Apparel on FacebookTwitter, and Instagram!